Our philosophy

A new approach to commercial insurance; a new business model that benefits our customers and is still going strong 10 years on…

The business insurance specialists

Premierline Direct was the first direct insurance company in the UK to focus solely on business insurance.  That was back in 2001, which means we've been able to build up a great deal of experience in our specialist field.

This experience, coupled with our commitment to quality, tailored insurance products and great pricing, has made us one of the most advanced direct commercial insurance operation in the UK, with an ever-increasing customer base.

As we're a subsidiary of Allianz Insurance plc - one of the UK's largest insurers and part of the global Allianz Group, our customers are assured of our excellent customer service standards and professionalism.

Why we're different - direct relationships with customers

Premierline Direct's business model allows customers to have a direct relationship with their insurer - providing businesses with standards of service and access previously only available to the motor and home insurance sector.

And because we deal directly with customers, we are able to offer quotes and policies easily and quickly over the phone or online. Answer a few questions about your business insurance requirements and we'll have a quote to you within minutes; all policies and quotes are mailed the same day.

We have more than 150 staff operating from our base in Lancaster with every one of our team solely focused on commercial insurance. If you have more complex requirements we also have a specialist team of highly experienced commercial underwriters who can rapidly assess your insurance needs and make a decision on your quote.

Bespoke products

We don't subscribe to the one size fits all view of commercial insurance.

Our philosophy is very much that businesses are all different and, as a result, they have different insurance needs.   We offer products carefully tailored to customers' needs across a wide range of sectors - retailers, pubs and bars, restaurants, offices, contractors, hotels, manufacturers, wholesalers, property owners, motor traders and commercial vans. And we are continually adding to our range of products.

Delivering customer value

Our products are primarily underwritten by Allianz Insurance plc. But we apply our own sophisticated underwriting rules and pricing calculations to provide highly competitive premiums that are unique to our customers.

Because we are able to streamline much of the underwriting process and can deal directly with our customers, we're able to focus more keenly on price and consistently high levels of service.

 

Knowledge centre

Latest news

120,000 rooms come back on market
Friday, February | Hotel insurance

ABI identifies flood risk areas
Thursday, February | Business insurance

 

Latest blogs

How to help your business survive in 2012
Wednesday, February 01, 2012 | Economy, Sales and Marketing

Google Search Updates – What They Mean for Your Business
Tuesday, January 24, 2012 | Marketing

 

FAQs

To save you time, here are the answers to some of the most common questions we are asked. But, of course, if you can’t find the answer you need, call us!

 
 

IT'S OUR 10th BIRTHDAY!!

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And to celebrate we're giving away £10,000 of shopping vouchers - for more information click here.