about us

Launched in January 2002 as the UK's first direct operation focused solely on business insurance, Premierline Direct is now the most advanced direct commercial insurance operation in the UK.

Premierline Direct is a subsidiary of Allianz Insurance plc - One of the UK's largest insurers and part of the global Allianz Group.

Direct model

The Premierline Direct concept provides the business community with the direct relationship and service standards previously only enjoyed by personal lines customers: quotes and policies can be completed within a fifteen minute telephone conversation; quotes and policies are dispatched the same day; and no form filling is required as all calls are recorded.

Commercial insurance specialists

We currently have 100 staff operating from our centralised base in Lancaster and our entire workforce is solely focused on commercial insurance, including a large team of highly experienced Commercial Underwriters.

Wide range of products

We offer a range of bespoke package products to a wide range of sectors including: retailers, pubs, restaurants, offices, contractors, hotels, manufacturers, wholesalers, property owners, motor traders and commercial vans. Additional products continue to be added to the range.

Allianz

Our products are primarily underwritten by Allianz. However, we utilise our own sophisticated underwriting rules and pricing model to provide highly competitive premiums that are exclusive to our customers.

Committed to our Customers

By taking costs out of the delivery chain, utilising a central location and automating the underwriting process, we ensure that our customers benefit - enjoying lower cost premiums and consistently high levels of service. Our commitment to our customers, combined with sophisticated acquisition techniques, has resulted in accelerated growth in our customer base and this continues to grow at a rapid rate.

Premierline Direct is authorised and regulated by the Financial Services Authority.