Social networking can help small firms during the economic downturn, according to one expert.
In news which might be of interest to business insurance customers, Peter Bradwell from think-tank Demos believes that although websites such as Facebook might seem like a distraction at the moment, they offer many opportunities.
Speaking on behalf of Orange Business, he said: "It's of real value in the way that people can develop relations with each other, especially when there's a lot of uncertainty."
According to Mr Bradwell, social networking can improve relationships between a firm, its employees, clients and suppliers.
Businesses which are "intelligent" about the way they approach the situation can see many benefits through embracing technology, he added.
It might interest hotel insurance customers to know that a report by PricewaterhouseCoopers predicts that the hospitality and leisure industry is set for a tough time in the coming months.
This is due to a fall in demand because of the economic downturn.
