Using social networking websites as a marketing channel can be a risk, one expert has warned.
It might interest business insurance customers to know that Mike Hare, research director at DataTalk, believes that although the relatively new form of advertising offers benefits, it also has its downside.
He said: "There have been some good examples and some calamitous examples so far in that field and you take a risk because it is particularly interactive."
Small firms which embrace social networking as an marketing medium will find they have less control over ad placement than with traditional channels, Mr Hare added.
However, he does believe that there is a future in the platform.
It might interest business insurance customers to know that the Federation of Small Businesses recently suggested firms embrace the internet as a way to beat the economic downturn.
According to the body, using the web can help increase sales even during troubled times.
