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Staff training policies more usually associated with large companies could benefit small and medium-sized businesses (SMEs), according to one expert.
The Customer Contact Association (CCA) states that in particular, customer services can be one area that may be improved by training staff to take a more dedicated approach.
Anne Marie Forsyth, chief executive of the CCA, said that although smaller organisations may not have the resources to dedicate to customer services, a systemised approach can still improve facilities.
"[SMEs] may not want to have a call centre operation but they can at least have a dedicated customer service function so customers can be guaranteed that the person who takes the contact understands that it is their priority," she said.
She went on to suggest that it is often even more important for smaller businesses to invest in customer service training and have good customer contact.
Earlier this month Greater Merseyside learning and skills council announced that it had secured the £10 million to fund training within SMEs in the area.
