Small business insurance customers should consider reviewing their email marketing strategies in 2009, according to an expert.
Luc Vezina, head of marketing with email marketing solutions provider Campaigner, has issued a list of new year's resolutions for small business insurance customers to help them improve advertising.
He advises making an advertising plan for 2009, reviewing last year's strategies and combining successful elements of previous campaigns.
Mr Vezina also says business insurance customers may wish to consider investing in customer relationship management systems which generate rich customer data to help firms target their advertising campaigns accordingly.
"We hope these new year's resolutions inspire more small businesses to get started with email marketing and help those already using it to get even better results in 2009," he adds.
Last week, Corinne Mills, human resources manager at careers website Monster, recommended that small business insurance customers should use parties as an opportunity to network with suppliers and consumers.
Forging these relationships is particularly important in the current economic climate, she commented.
