A prime concern of retailers during the holiday season should be to keep products stocked on the shelves to meet customer demand, a new study suggests.
Research carried out by TNS reveals that shoppers are most frustrated by empty shelves when they go out to buy presents.
This complaint is followed by poor availability, long queues, unhappy staff, unsatisfactory employee product knowledge and staff who chat too much in the ranking.
Patricia Vekich Waldron, global retailer industry director at Cognas, commented: "Retailers need to regularly address and monitor customers' behaviour so they can update their assortments, stores and channels to attract and satisfy consumers.
"With almost 50 per cent of all shoppers making up to four impulse purchases a month, having the most interesting products presented to customers as they shop can have a big impact on a retailer's end-of-year results."
Separate research from TNS reveals that Morrisons supermarket has recently increased its market share after changing its image.
