Retailer insurance customers who are not adapting quickly have less margin for error and are likely to become more vulnerable, according to one expert.
Richard Dodds, head of media campaigns at the British Retail Consortium, says companies which have not had the foresight to make changes are "less likely to be able to battle through that successfully".
The most successful small retail insurance customers will be those who constantly know what their clients want and are adapting their offerings to that.
However, the key is to make long-term decisions on the direction of the shop, Mr Dodds states, adding that lurching from one position to another will not heed success.
"It's a constant, gradual, reassessment and evolution and that's what successful retailers need to do, they need to get the assessment right and adapt what they are doing constantly to match that," he adds.
Mr Dodds says that there has also been a change in customers' expectations, with many now wanting to get something extra and retail insurance customers having to prove the value of each item.
Helen Dickinson, head of retail at advisory company KPMG, recently warned that it would be a tough summer for retailers, as last year's sales figures will be hard to beat.
