Pubs and restaurants could find themselves at loggerheads when the smoking ban comes into effect in England on July 1st, according to reports.
The latest QuickBite survey carried out by market analyst Friary Marketing & Consulting Group (FMCG) has shown that diners who spend £11 to £17 per head on a meal out will be more willing to eat in pubs when the smoking ban comes in.
"Amongst the most likely to switch more to pub meal usage are people who used Chinese and Indian restaurants, which might lead to a price war as pubs' competitors fight back to retain their customers," said FMCG director David Humphreys, according to the Publican.
The QuickBite survey highlights consumer eating out trends, splitting them by channel and outlet type according to the FMCG website.
FMCG's QuickBite study results are the latest news surrounding the impending smoking ban and its impact on pubs and restaurants, following a report yesterday from the Financial Times that many pubs will not have created outdoor smoking areas for customers for when the ban comes into effect.
