More than six out of ten small businesses do not think that their website reflects their corporate brand, according to new research.
The survey of 179 small to medium-sized businesses was conducted by Mediasurface at the Internet World event held in London this month and found that the majority of SMEs were not keeping up with web developments in order to profit their companies.
While 61 per cent of respondents did not feel that their website effectively reflected their company, a worrying 52 per cent admitted that they did not know how often their sites were updated.
Moreover, 11 per cent of the SMEs surveyed do not even have a website.
Andy Peart, chief marketing officer at Mediasurface, said: "With Web 2.0 increasingly being covered in the media, it was interesting to see that 41 per cent of SMEs surveyed had not heard of it, implying that the message may be getting through to larger businesses but not as efficiently to the smaller business community.
"There is still a great opportunity to show SMEs the true value of effectively managed web content and to illustrate that Web 2.0 is all about using the power of the web for business advantage."
