Hotel insurance owners living in London should focus on promoting the city's attractions in order to get customers, an expert asserts.
Ken Kelling, communications director at Visit London, claims that people travelling to the capital are not necessarily interested in saving money and calls for its tourism sector to address this.
He states that London has a unique position in the world and has a large number of cultural and historical features which could draw in visitors, which may interest hotel insurance owners.
"People were saying that being in London was like being in no other place in the world," he asserts.
Mr Kelling says that the recent Only in London campaign capitalised on this and presented a list of 100 things which tourists could not do anywhere else.
Boris Johnson, the city's mayor, recently announced that £2 million will be spent on the marketing campaign, which aims to draw in overseas visitors.
