Retail insurance customers who do not have online shopping will find it is more and more important in coming years, an expert has suggested.
Matthew Cushen, a senior manager at Kurt Salmon Associates, said that many companies are now set up as purely online retailers, giving Ocado as an example.
However, the expert claimed that problems will come alongside this growth in the online industry, warning that retail insurance customers will face greater price transparency.
He said the customers can easily compare different stores and websites like MySupermarket.co.uk are set up for this purpose.
"Price is increasingly important but retailers will need to continue to focus on other factors - that's product quality, shelf life and timely delivery on their online offers," Mr Cushen added.
Recent figures from the Office for National Statistics showed that online sales for business insurance customers in August saw a 16.1 per cent rise, to nearly £4 billion, which was better than expected.
