A company's image is almost as important as the reward package it offers when it comes to attracting new staff, research shows.
The study, conducted by recruitment firm Kenexa, reveals that "employer brand" is most important to sales staff and senior managers.
According to the research, a company's reputation is made up of a number of things, including its attitude towards corporate and social responsibility, profitability and the quality of service on offer.
Jack Wiley, executive director of the Kenexa Research Institute, said: "The correlation between the organisation's reputation and successful recruiting efforts strongly supports the importance of employment branding.
"It's not about each individual job offer - this research highlights the value of presenting and maintaining positive brand messaging to the potential employee talent pool."
Recently, June's Report on Jobs, published by the Recruitment and Employment Confederation and KPMG, revealed that the demand for permanent staff fell for the first time in five years last month.
