Having a blog could prove to be of significant benefit to firms - including those with small business insurance - if the comments of one expert are anything to go by.
Navigate Consulting founder Nick Baggott states that as blogs encourage people to make links to and from different sites, they can be useful for companies looking to attract more visitors to their online portal.
"Blog content tends to get more comments and be linked to by other sites because it's more interesting and less sales-focused. This makes it more search-friendly," he claims.
And as Mr Baggott asserts that blogs can achieve higher search rankings than a firm's website, particularly if they do not have a vast budget, enlisting such an element of Web 2.0 could be especially useful for small business insurance policyholders.
However, such business insurance customers may want to bear in mind a recent study by EPiServer which revealed that although 40 per cent of the firms analysed had a blog, only a fifth of these companies advertised it across the rest of their website.
