Consumers are increasingly keen to get the best deals when out shopping, one retail expert notes, in comments that shop insurance holders may want to bear in mind.
James Walton, chief economist for the Institute of Grocery Distribution, points out that recent years have seen a change in shoppers' habits, as they are now "hunting out value in a very active fashion".
This, as shop insurance customers may be aware, is in opposition to the "cash-rich, time-poor shopper" that was seen around about ten years ago - consumers who were willing to spend more money on products and services for additional convenience.
Now, people are spending taking the time to shop around so they can get the best possible deal.
Mr Walton also references his organisation's own research which "shows that people are perhaps going back to giving up a little bit of time in order to make sure that they get the deals".
Shop insurance holders may want to bear this trend in mind following a recent study by mySupermarket.co.uk which revealed the average price of tea and bread has increased 30 and 18 per cent respectively over the past three years.
