Measurability has made social media a big hit with business insurance holders, according to one expert.
Managing director at Red Idea Tania Jackson said social media in terms of marketing is proving popular among business insurance holders and others, as they can integrate it into their ongoing marketing strategies.
She remarked: "If you advertise in a magazine or a newspaper you often have to hope for the best."
Ms Jackson added if firms - including those with business insurance - have an online planning strategy and use Google Analytics, they will then be able to see how many clicks have come through social media and therefore where the money has come from.
She also stated that many clients have asked for training sessions on online PR and social media.
Her comments follow research from the Third Annual FedEx Office Signs of the Times Small Business Survey from FedEx Office and Ketchum, which revealed almost two in five small business insurance holders indicated they would use the likes of Twitter and Facebook to help their company grow.
